A group of accomplished plastic surgeons in Florida were fervent about safety in their profession. All board-certified doctors themselves, they decided to band together and form an advocacy group. When it came time to set up shop and get the word out, they called Freefall to help them pull it all together.


We quickly got to work on the group's web site which would become the central point all audiences would be funneled to through outside marketing and advertising. We insisted on simplicity and clarity in design. After all, the site look and feel needed to reflect the competency of these board-certified doctors who pride themselves in their experience and precision.


A series of print ads followed our design direction closely to put a consistent message out to the public. The ads ran in a series of trade pubs regionally designed to drive people to the web site, get to know the board-certified surgeons, and find educational resources on why board certification matters.