Brand Evangelists,
Marketing Crusaders

A righteous creative marketing firm & stalwart defenders of your brand

Freefall conquers the YMCA Harrisburg's Freefall XRace

ARRRRRRRR! Harrisburg Area YMCA's Freefall XRace is part race, part adventure that treks ye across the loc'l landscape on a 5 mile run, 20 mile mountain/road bike, 3 mile canoe on the Susquehanna, and through 6-8 obstacles that will test ye true pirating skill! There are some good shots of our scurvy-ridden asses too! Race Photos

Making a big splash in customer service

One of our favorite projects and clients thus far, we're proud to introduce Capital Region Water to the Harrisburg community. Led by Shannon Williams, we've infused an old authority with fresh, customer-centricity. View

YMCA race series keeps a community running

Harrisburg is lucky to have an anchor organization like the Harrisburg Area YMCA that does so much for the community. We helped them take a bucket of disparate race events and turn them into a regional running race powerhouse. View

Miracle Workers

We shall smite the competition and create true believers in your brand


We be a mighty team of defenders of your brand who will shout your praises from the rooftops, spread your good word near and far. Brand evangelism is what Freefall was founded on and, once we believe, we will crusade to the four corners to convert your market to believers. We wade into battle armed with razor-sharp thinking, a quiver of creative arrows, and a strategy to win wars. We don armor besieged over two decades of real-world experience and successes, a shield of knowing what works and what doesn't to navigate pitfalls and march towards success.

Our creative work is crafted with strategic intent to build businesses. At the core of all successful marketing is a strong brand. Every company has a story behind why it exists. We bring that story to life and connect customers to how your company, its products and services, are different and better. Just as we seek to find long-term relationships with our clients, we seek the same for you and your customers. Take a jump into work we've done for some of our favorite clients.

Clever Little Devils

Not afraid to get our hands dirty either

Convention works, but knowing how to break the rules in just the right ways gets results you'd sell your soul for. The imps at Freefall have the experience to know when to broker deals with traditional thinking and employ more unconventional methods. We've spent the better part of two decades playing mad scientists in our own businesses and agencies cooking up devilish ploys for some of the most reputable brands. It's left us with playful spirits tempered with street-smart calculation.

From chaos comes genius and it's in our results. Our work is our play and we take playtime very seriously...

Jay Bowser

Managing Partner

Jay started Freefall to build an "anti-agency" that removes the bloat and stagnation from agency process in favor of a lean and dynamic elite team of supercreatives. Freefall is the embodiment of Bowser — a human multi-tool equal parts executive, designer, strategist, illustrator, and coder.

Jay's successes in life have been driven by doing the right thing. As an entrepreneur, he has a deep understanding of what it's like to start up a business and turn concept into cash flow. Most businesses are in it for more than money and that's where the heart of great brands starts. Being able to walk in their shoes illuminates solutions traditional agencies miss because their perspective stops at a deliverable, not what's really keeping a business owner up at night.

Jay is committed to mastering anything he tries so it's not hard to believe when he started running he became an accomplished ultramarathoner in his first year. He can now be found running pretty much any time he's not making creative magic.

Matt Barclay

Creative Director

Matt likes bringing brands and people together. Today's brands need to do more than just talk AT people, they must start a meaningful conversation.

With nearly two decades of connecting consumers with brands through advertising, Matt has worked at agencies with clients from local to international scope. He cut his teeth working on the Nike and Miller Brewing brands while at Wieden & Kennedy in Portland, OR, and has since bumped bottom-lines at clients like Edward Jones Investments, Dairy Queen, and Liberty Mutual.

After years of looking for a certain missing ‘je ne sais quoi’ in the advertising industry Matt has landed happily with like minds at Freefall Creative with the mission of building something better. With an accomplished background in visual design and communication, Matt purposely strives to keep a brand’s voice visually and conceptually interesting and on target.

Matt is a great lover of the outdoors. An accomplished fisherman, navigator, and hiker, he enjoys blazing new trails in unmarked territory in his spare time.

Nic Banting


Nic earned his stripes over the last 10 years working in and for large organizations trying to change their ways. He came to Freefall with a varied toolkit that helps him surgically target business objectives and creatively boost branding and sales opportunities.

Versed in marketing, psychology and statistics, Nic will always look at harmonizing brand with all elements of the customer experience. Great creative can have marvelous effect but only if it's informed by good data, better analysis, and clear interpretation.

Nic is a leader and master motivator who works with Freefall's client roster to bolster inspiration, balance, and resolve. The Beatles taught us that team dynamic is everything. In this spirit, Nic lives to collaborate with clients to build great businesses.

In his spare time Nic can be found somewhere on the planet hurtling at high speeds or on his beloved yoga mat.



What keeps you up at night? Let us fulfill your every creative marketing desire. Just sign on the dotted line...

Freefall Creative


Harrisburg, PA, USA

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